LIC Merchant Portal: How to Use It for 2025

 

LIC of India, one of the country's most trusted life insurance providers, has taken a big leap in digitizing services for agents and merchants. To meet the growing needs of a tech-savvy insurance industry, LIC offers a specialized digital interface that simplifies daily operations for authorized partners.

This is where the LIC Merchant Portal for 2025 comes into play — a streamlined platform that empowers LIC merchants to collect premiums, manage policyholder data, and access real-time reports anytime, anywhere. Whether you’re new to LIC’s merchant ecosystem or looking to optimize your workflow, this guide will help you make the most of the LIC Merchant Portal this year.

What Is the LIC Merchant Portal?

The LIC Merchant Portal is a secure, online service platform developed exclusively for LIC-authorized merchants and agents. It is designed to help these professionals manage collections, track client policies, generate receipts, and stay updated with the latest policyholder information.

With its intuitive interface and 24x7 accessibility, the portal allows merchants to handle their daily tasks efficiently without visiting an LIC branch. It’s an all-in-one workspace where agents can track premiums, view commissions, and access various downloadable resources to support their operations.

Key Features of the LIC Merchant Portal (2025 Update)

LIC has made significant improvements to the portal’s design, speed, and security in 2025. Here are some powerful features merchants can utilize:

1. Real-Time Premium Collection

• Accept and confirm client premium payments instantly
• Generate on-the-spot receipts
• View premium due dates and policy status

2. Secure Login with OTP

• Enhanced login process with two-step verification
• Greater protection against unauthorized access

3. Dashboard Analytics

• Daily, weekly, and monthly performance insights
• Policy lapses tracking and collection goals

4. Policyholder Information Access

• Retrieve policy details using policy number
• View sum assured, premium amount, maturity, and more

5. Commission Tracking

• Get real-time updates on earned commissions
• Track deductions, payouts, and historical earnings

6. Mobile-Friendly Interface

• Fully responsive on smartphones and tablets
• No app required—use it via mobile browser anytime

Techniques for LIC Merchant Portal Access in 2025

If you’re an authorized LIC merchant, here’s how to securely log in and start using the platform:

 Step-by-Step Login Process:

1. Go to the website
2. Enter your Merchant Code
3. Type your Password and the Security Code (Captcha)
4. Click on Submit
5. Enter the OTP sent to your registered mobile for additional verification (2025 update)

 Pro Tip: Always log out after each session and avoid using public Wi-Fi for better security.

How to Get Registered on the LIC Merchant Portal

You cannot self-register on the portal; your LIC branch handles this process. Follow these steps to get started:

• Go to the closest LIC branch and make a merchant onboarding request.
• Submit identity and address proof, PAN, and photograph
• After verification, you will receive your Merchant Code and login details
• Access the portal via the official site using the credentials provided

Your LIC development officer or branch manager can assist you throughout this process.

How to Utilize the LIC Merchant Portal for Business Growth

Knowing the features is one thing-utilizing them effectively is how you grow your LIC business. Here's how merchants are making the most of it in 2025:

 1. Set Daily Collection Goals

Use the dashboard to analyse pending premiums and plan your daily visits to clients. This improves your productivity and helps you avoid missed collections.

 2. Follow Up on Lapsed Policies

View policies that have lapsed or are about to lapse. Reach out to customers with reminders to boost customer satisfaction and recover lost business.

 3. Use Reports to Evaluate Performance

Download monthly or quarterly reports to measure your collections, commissions, and pending cases. These help you improve strategies and meet your targets.

 4. Educate Clients with Downloadable Materials

The portal allows access to downloadable policy brochures and promotional materials. Share these with clients on WhatsApp or email to promote new LIC schemes.

 5. Respond Quickly to Payment Issues

If there’s any issue during premium collection, use the helpdesk option on the portal or contact the branch for immediate resolution.

Common Problems and Quick Fixes

 Forgot Password?

Click on "Forgot Password", verify your identity, and reset it using OTP sent to your phone or email.

 Captcha or Site Not Loading?

Clear the cache on your browser or try using private or incognito mode to see the website.

 Login Error or Account Locked?

Wait 10–15 minutes before retrying. If the issue persists, visit your LIC branch to reactivate your account.

 Merchant Portal Tips for 2025

Here are a few tips to help you get the most out of the LIC Merchant Portal:

•  Change your password every 30–60 days for added security
•  Log in daily to stay updated on policy deadlines and payment issues
•  Always download receipts and backup your client data monthly
• Use the dashboard as a tool to measure and increase your income
•  Follow up with clients proactively using policy reports

 Conclusion

With the help of the LIC Merchant Portal for 2025, LIC-authorized merchants can effectively, safely, and remotely handle their obligations. From collecting premiums and generating receipts to accessing real-time performance analytics, the portal is built to support and enhance your LIC operations every day.

At Square Insurance, we are committed to helping LIC agents and merchants stay ahead with digital tools like the Merchant Portal. If you're looking to grow your LIC business, simplify collections, or need expert support navigating LIC’s digital systems, our team is here to help.

Partner with Square Insurance — your trusted insurance and digital service advisor — and take your LIC merchant journey to the next level.